Timothy Kelly

Uncle Nearest creates Motown-inspired advert
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American whiskey brand Uncle Nearest has created a new TV advert to highlight a Motown song by writer and producer Frank Wilson, called Do I...
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Top 10 spirits marketing moves in July 2020
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From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we round up some of the best...
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Jameson partners with rapper Bas to mentor artists
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Irish whiskey brand Jameson has teamed up with American rapper Bas to mentor two emerging musicians as part of a new campaign. The next phase...
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Bowmore creates 37-year-old whisky exclusively for China
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Islay Scotch brand Bowmore has unveiled the second limited edition whisky in its Chinese Mythical Guardians Series, a 37-year-old single malt. Limited to 888 bottles,...
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Inchfad 4yo to raise money for healthcare charities
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Independent bottler The Single Cask has launched a four-year-old whisky and will donate all profits to healthcare charities. The Inchfad 4 Years Old Whisky (NHS...
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Jose Cuervo launches Tequila-based hard seltzers
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Tequila brand Jose Cuervo has tapped into the burgeoning hard seltzer category with the launch of Playamar, which is available in two flavours. The new...
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Cask 88 unveils single cask rum range
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Whisky broker and independent bottler Cask 88 is targeting Scotch drinkers with the launch of its new range of single cask rums. The Cask 88...
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Four Pillars creates Olive Leaf Gin
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Australian distiller Four Pillars has added a savoury gin to its range, which has been infused with olive leaf and oil. The new Four Pillars...
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Diageo acquires Aviation American Gin
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Drinks giant Diageo has agreed to buy Davos Brands, which co-owns Aviation American Gin with Hollywood actor Ryan Reynolds, in a deal worth up to...
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Industry needs more people of colour in ‘critical roles’
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The response to the Black Lives Matter (BLM) movement must result in more people of colour holding “critical roles” in the spirits industry, the global...
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