premium spirits

Spring Spirits trends
Spring 2025 Spirits Trends: What’s Next for Vodka, Gin, Tequila, Bourbon, and Ready-to-Drink Cocktails?
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Forecasting the Spring 2025 spirits trends is a bit of serendipity. As the Felene team traverses America all-year long, we do find some identifiable trends....
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party cocktail tips
10 Tips to Elevate Your Cocktail Experience with Style
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Throwing a Party? Try These Tips to Elevate Your Cocktail Experience Throwing a party is pretty simple. Throwing a party with style takes a bit...
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liquor store shelves
U.S. Spirits Market: Past and Future Performance
Over the past two decades, the U.S. spirits market has undergone transformative growth, shaped by shifting consumer preferences and market dynamics. This report examines the...
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on-premise spirits trends
On-Premise Spirits Trends in 2024 and What to Expect in 2025
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The U.S. spirits industry underwent a dynamic transformation in 2024. This evolution affected not only consumer buying habits but also the on-premise marketplace, including bars...
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what's on your bar
Why Premium House Spirits Elevate the Bar: A Case for Quality over Cost
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Many bars and restaurants default to inexpensive, low-quality spirits for their well or house offerings. This strategy, often driven by cost-cutting motives, prioritizes short-term savings...
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Liquor store tastings
Liquor Store Tastings: How to Boost Immediate and Future Sales
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Offering in-store spirits tastings can boost sales while improving the customer experience. Liquor store operators who implement tastings often witness significant gains in both sales...
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vodka ingredients
What is Vodka Made From? Most People Get it Wrong
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Do you Know What Your Favorite Vodka is Made From? Vodka can be made from virtually any sugar source. As long as the base ingredient...
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cocktail ice
The Art of Perfect Cocktail Ice: Elevate Your Cocktails with Crystal Clear Ice Cubes
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The choice of ice format is crucial in making a cocktail for several key reasons. Creating clear ice cubes for cocktails is an excellent way...
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