Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we round up some of the best spirits initiatives from July.

A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings.

Meanwhile, American rapper Pitbull became the latest star to join a Tequila brand after partnering with Espanita Tequila, and Banks Rum pledged its support to bartenders with its Blend with Character Instagram campaign.

In a bid to encourage consumers to pair whisky with food, Ardbeg collaborated with DJ BBQ to teach drinkers how to make barbecue dishes and smoky whisky cocktails at home through an online series, and Glen Moray and chef Ben Tish created a selection of tapas dishes and cocktails inspired by each Glen Moray whisky.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in July.