Zing Zang has announced the launch of a new line of spirits-based, ready-to-drink (RTD) canned cocktails.
Zing Zang RTD cocktails are initially available in three varieties: Bloody Mary, Margarita, and Bourbon Whiskey Sour. They combine Zing Zang’s cocktail mixes with vodka, silver tequila, and Kentucky bourbon.
Each 12-oz. can contains 9% ABV — the same ABV of most bartender-made cocktails, the company says — and offers two servings.
The Zing Zang RTDs will roll out into 20 U.S. states at first, with additional distribution to follow in 2021.
“Consumers want bartender-quality cocktails that are convenient for at-home and on-the-go consumption. That’s exactly what Zing Zang has always been known and trusted to deliver,” says Brent Albertson, CEO at Chicago-based Zing Zang, and who previously spent 30 years in leadership roles at Diageo. “Our new RTDs are real cocktails, made with our bold Zing Zang mixes and high-quality premium spirits, unlike most canned cocktail drinks and hard seltzers, which are just watered-down malt or beer-based drinks.”
The new line of Zing Zang RTD pre-mix canned cocktails include:
Zing Zang Bloody Mary RTD Cocktail: For almost 25 years, consumers and bartenders have used Zing Zang Bloody Mary mix, crafted from a proprietary blend of seven real vegetable juices and bold seasoning. The Zing Zang Bloody Mary RTD Cocktail combines that same Zing Zang Bloody Mary mix with gluten-free American vodka (six-times distilled), to create a robust and spicy cocktail, the company says.Zing Zang Margarita RTD Cocktail: Blending silver tequila, agave nectar and Zing Zang’s three-juice Margarita mix made from natural ingredients, the new Zing Zang Margarita RTD Cocktail is a citrus-forward drink with just the right amount of sweetness and a honey-like finish, the company reports.Zing Zang Bourbon Whiskey Sour RTD Cocktail: The caramel and oak flavors of Kentucky bourbon blend with Zing Zang Sweet & Sour Mix’s blend of real lemon, lime and orange bitter to create the fruit-forward Zing Zang Bourbon Whiskey Sour RTD Cocktail, the company says.Zing Zang RTD cocktails are available in 12-oz. slim cans for a suggested retail price of $12.99 per 4-pack.The post Zing Zang RTD Cocktails first appeared on Beverage Dynamics.
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Author: Kyle Swartz