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Marketing: Feel The Power of Cranberries, Ocean Spray Tells Consumers
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The 92-year-old, Massachusetts-based cranberry producer announced the launch of a new marketing campaign this week, called “What will you do with all that Power?”; Also,...
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Taste Radio: Momofuku Is Extending Its Empire, And She’s Leading The Charge
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Zoe Feldman, the GM of consumer for acclaimed and influential restaurant group Momofuku, spoke about the vision for the company’s brand of restaurant-grade pantry essentials,...
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Vermont Passes Bill to Lower Taxes and Widen Access to Spirits-Based RTDs
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Vermont lawmakers have advanced a bill to lower taxes on and grant wider market access to spirits-based, ready-to-drink (RTD) canned cocktails. If signed by Gov....
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White Claw Releases REFRSHR Hard Lemonade
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White Claw has unveiled its new line called White Claw Hard Seltzer REFRSHR Lemonade, which taps into the current RTD trend of creative flavors. Rolling out...
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DISCUS, Pronghorn Partner to Improve DEI in Spirits
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The Distilled Spirits Council of the United States (DISCUS) and the DEI-focused company Pronghorn today announced a partnership to increase hiring from within the Black community among...
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Crafting drinks: Finger Lakes distillery takes creative approach to New York spirits (video)
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Note: Since this story was published, Hollerhorn Distilling was heavily damaged in a fire. It is closed for now. Naples, N.Y. — Karl Neubauer cares...
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Searching for Sustainability in the Organic Spirits Business
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When Phillips Distilling Co launched Prairie Organic Spirits in 2008, organic was an emerging trend, according to Meghan Murray, director of commercial marketing. Over a...
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BevNET Live: In Just 30 Days the Leading Event For the Beverage Industry Takes NYC
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In 30 days the beverage industry will meet at the Metropolitan Pavilion in New York City for BevNET Live Summer 2022. Brand founders, retailers, investors,...
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Freddie Noe Named Master Distiller of Fred B. Noe Distillery
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The James B. Beam Distilling Company (JBBDCo) celebrated more than two centuries of bourbon legacy with the completion of a revamped distillery homestead and visitor...
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Why Nonalcoholic Drinks Are On The Rise
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If you need more proof of the no-proof beverage trend, a new industry group called the Adult Non-Alcoholic Beverage Association (ANBA) formed last year to...
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