One of the oldest breweries in America has formed a joint venture with one of the largest beer corporations on the planet.
D.G. Yuengling & Son and Molson Coors Beverage Company have launched a long-term brewing partnership, which will bring the Pennsylvania-based Yuengling to markets beyond the east coast. For the first time in its history, Yuengling distribution will stretch out west.
The joint venture will oversee any new market expansion beyond the 191-year-old brewer’s existing 22-state footprint, plus any future New England expansion. The partnership is expected to commence in the second half of 2021, and will be governed by a board of directors, consisting evenly of Yuengling and Molson Coors family members and executives.
D.G. Yuengling & Son, Inc. will remain a family-owned business, and the existing company will operate separately from the joint venture with Molson Coors.
“We are excited to launch this brewing partnership with the team at Molson Coors. Like Yuengling, Molson Coors has an established commitment to quality and rich history of family brewing excellence,” says Wendy Yuengling, chief administrative officer and 6th generation family member. “This partnership is a great opportunity for us to grow our distribution footprint for the long-term, while continuing to support our existing markets and the communities in which we operate.”
Yuengling brewers will collaborate with staff at Molson Coors brewing facilities and utilize the corporation’s distribution expertise.
“This is a huge growth opportunity for Yuengling, it’s a huge growth opportunity for Molson Coors, and we’re going to make a whole lot of Yuengling fans out west really happy,” says Gavin Hattersley, president and CEO of Molson Coors Beverage Company. “Today, three storied brewing families and their collective 18 generations of brewing excellence, have come together with one goal for the future – a future focused on growth. That is worth celebrating.”
Financial terms of the deal were not disclosed.
This follows the recent news of Yuengling launching its first low-cal lager.The post Yuengling and Molson Coors Partner to Expand Yuengling Distribution first appeared on Beverage Dynamics.
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Author: Kyle Swartz