Californian wine and spirits firm Trinchero Family Estates has moved into Tequila with the acquisition of Tres Agaves for an undisclosed sum.
Since 2012, Trinchero Family Estates (TFE) has managed the sales, distribution and marketing for Tres Agaves Tequila through a joint venture.
TFE said the acquisition is an important one for the firm as the Tequila category grows exponentially in retail.
Bob Torkelson, TFE’s chief executive officer and president, said: “Based on the tremendous growth in the Tequila category, we are excited about continuing our work on the brand, and we appreciate the support of founder Barry Augus and his team throughout the duration of our partnership.
“We’re proud of what we’ve built – Tres Agaves has grown 10 times since we first started selling the brand eight years ago, and we know with the reputation and quality of this brand we can expect more success.”
Founded in 2008 by Augus, the Tres Agaves range includes a line of Tequilas and cocktail mixers. The range includes the blanco, reposado and añejo Tequilas, along with the Organic Lime Margarita, Organic Strawberry Margarita, Organic Bloody Mary cocktail mixers and Organic Agave Nectar.
In March last year, Tres Agaves opened its first distillery in Amatitán, Mexico, which enabled a production capacity of more than 600,000 litres annually.
Tres Agaves Tequila will continue to be made in Amatitán, while the mixer production will also remain consistent, the firm said.
The brand is part of TFE’s spirits and speciality beverages division, which also includes Sugar Island Rum, Hanson of Sonoma Organic Vodka, Amador Whiskey Company and Trincheri Vermouth.
Founded in 1948, TFE is the world’s second largest family-owned winery and the fourth largest winery in the US. The company’s portfolio includes more than 50 wine and spirits brands distributed in nearly 50 countries.
Read Full Story at source (may require registration)
Author: Nicola Carruthers