Tractor Beverage Agrees to Foodservice Deal With KDP, Plans $60M Raise

Tractor Beverage Company has reached an agreement with Keurig Dr Pepper (KDP) to enter a long-term exclusive partnership for the foodservice channel. KDP will also serve as the lead investor in a $60 million funding round to support expansion of infrastructure and marketing efforts and to grow the brand’s awareness among younger consumers.
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