Texas-based Tito’s Handmade Vodka has appointed C&C Group as its new UK distributor.
Owned by spirits producer Fifth Generation, Tito’s will be exclusively distributed and represented in the UK by C&C Group, which currently distributes Odessa Vodka and Squires Gin in the on-trade.
John McDonnell, international managing director at Tito’s Handmade Vodka, said: “To maximise our impact and investment in the UK, we made a strategic decision to no longer use an importer in the region, but rather to go directly to the distributor.
“Beyond supply and delivery, C&C Group has a strong track record of building and growing iconic brands. We’re thrilled to work together to introduce more people across England, Wales, Scotland and Northern Ireland to Tito’s.”
Andrea Pozzi, chief operating officer for C&C Group, added: “Tito’s Handmade Vodka has quickly become one of the most respected spirits in the world, not just for its high quality and versatility, but also due to the brand’s commitment to supporting local communities. We’re honoured to add Tito’s to our growing portfolio of world-class spirits.”
With a team of more than 2,500, C&C Group operates Matthew Clark, Bibendum, C&C Brands and Tennent’s across England, Wales, Scotland, and Northern Ireland.
The distribution deal with C&C Group in the UK follows the vodka brand’s appointment of Brisbane-based Iconic Beverages as its Australian distributor.
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Author: Owen Bellwood