Taste Radio Insider Ep. 106: The ‘Future’ Of Millennial & Gen Z Brands

The co-founders of next-generation beverage company Future/Proof, spoke about why naiveté, scrappiness and business school connections were critical to the early development of their flagship brand, BeatBox Beverages. They also explained why over-preparation is key to fundraising and how the convergence of lifestyle and liquid play into the company’s trade and consumer marketing strategies.
Read Full Story at source (may require registration)