In this episode, we sat down with pioneering winemaker Joe Wagner, the founder of Copper Cane Wines & Provisions, who is best known for creating Meiomi, an industry-shifting brand that he sold in 2015 for $315 million. Wagner spoke about aligning his winemaking style with a “go with your palate” credo, how a potentially risky price reduction became a game changer for Meiomi and why he’s not affected by criticism from some within the wine industry.
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