Taste Radio: Buyers Were Initially Skeptical About His Brand. Now, It’s An Anchor For A Fast-Growing Set.

Ibraheem Basir, the founder and CEO of A Dozen Cousins, a brand of ready-to-eat meals and sides inspired by traditional Black and Latino recipes, spoke about how the brand’s initial focus has evolved, why keeping “a foot in the familiar” is a key tenet of its innovation strategy, the reason the company isn’t vocal about funding and how opportunities have improved while challenges remain for BIPOC food entrepreneurs.
Read Full Story at source (may require registration)