Taste Radio: Buyers Were Initially Skeptical About His Brand. Now, It’s An Anchor For A Fast-Growing Set.

Taste Radio: Buyers Were Initially Skeptical About His Brand. Now, It’s An Anchor For A Fast-Growing Set.Timothy KellyJune 29, 2022June 29, 2022

Ibraheem Basir, the founder and CEO of A Dozen Cousins, a brand of ready-to-eat meals and sides inspired by traditional Black and Latino recipes, spoke about how the brand’s initial focus has evolved, why keeping “a foot in the familiar” is a key tenet of its innovation strategy, the reason the company isn’t vocal about funding and how opportunities have improved while challenges remain for BIPOC food entrepreneurs.
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Taste Radio: Buyers Were Initially Skeptical About His Brand. Now, It’s An Anchor For A Fast-Growing Set.

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