Suntory Brings Nonalcoholic Beer All-Free to America

Japanese distiller and brewer Suntory — known for its red-hot whisky brands — has introduced its sparkling nonalcoholic beer, All-Free, into the U.S. market. This comes as the nonalcoholic beer category continues to grow and improve in America.

Suntory’s All-Free has zero calories and 0.00% alcohol. It is a sparkling malt and hops beverage.

“The concept of All-Free was born from the deep desire to bring joy to consumers and change the perception that an active lifestyle and a delicious beer were incompatible,” says Yuichi Kato, the head of product development of All-Free at Suntory Beer Ltd. “We pride ourselves on innovation and we explored more than 400 formulas before finding the perfect recipe for All-Free. With the ideal balance between a refreshing aroma and crisp, light, satisfying flavor, we are so proud to introduce Japan’s favorite sparkling malt and hops beverage to the U.S. market and give American consumers a beer-like experience with zero calories and 0.00% alcohol.”

As with traditional beer, Suntory uses two-row barley malt, which contributes to the flavor of All-Free, while the aroma hops provide bitterness to the nose. All-Free is made with 100% Tennensui water, and natural flavors.

This recipe enables the removal of the fermentation process in production of this no-ABV beer.

All-Free is available now at retailers nationwide and on Amazon. The suggested retail price is $2.49 per 350-ml. can. Suntory All-Free also comes in a 4-pack and a 6-pack.

For more than 50 years, Suntory has brewed at its Musashino Brewery in Tokyo.The post Suntory Brings Nonalcoholic Beer All-Free to America first appeared on Beverage Dynamics.
Read Full Story at source (may require registration)
Author: Kyle Swartz