Ron Barceló: a unique taste of the Dominican Republic

Acclaimed producer Ron Barceló brought a taste of the Dominican Republic to Bar Convent Berlin 2022. We spoke with Otto Flores to learn more about what makes this rum brand so unique.

Not all rum is made the same, and Ron Barceló has a number of standout qualities that make it unique in the Dominican Republic.

In 2016, the producer became the first rum brand to be certified carbon neutral in the country. This was followed by the release of Ron Barceló Organic in 2020, the nation’s first organic rum.

At this year’s Bar Convent Berlin trade show, The Spirits Business interviewed Otto Flores, global brand ambassador for Ron Barceló, to discuss the brand’s historic roots and future ambitions.

During the show, the brand welcomed visitors to its stand where they were able to sample a new rum that was finished in Port casks. Barceló Imperial Porto Cask is part of the brand’s Rare Blends Collection, which uses casks from various latitudes.

The company showcased its premium portfolio and sustainable ethos. Products available to sample at the stand included: Barceló Blanco, Barceló Añejo, Barceló Imperial Onyx, and Barceló Imperial Premium Blend 40th Anniversary.

For further information about partnering with The Spirits Business to create video content, contact either Richard Cochrane (richard.cochrane@thespiritsbusiness.com) or Ryan Graves (ryan.graves@thespiritsbusiness.com).

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Author: Melita Kiely