The Newport Beach, California-based beverage company spent the pandemic developing its answer to the zero-sugar energy drink category with the release of Positive Energy in three flavors – Tropical Bliss, Watermelon Mania and Poppin’ Orange. The products launched at the beginning of the year with 160g of caffeine from green tea extract and 0 calories in each can, and is positioning itself to target not just traditional energy drink consumers but the whole family.
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