English spirits producer Penrhos has collaborated with fruit and vegetable subscription service Oddbox to create a cucumber and apple gin.
Penrhos Spirits has created a gin using ‘wonky’ cucumbers and apples that have been rescued by Oddbox, the fruit and vegetable delivery company.
This is the first time Oddbox has collaborated on the curation of a spirit using its rescued fruit.
The company said that teaming up with Penrhos felt ‘like a natural partnership’ on account of the brand’s drinks being made from produce grown on its fruit farm in Herefordshire that can’t be sold to supermarkets due to their appearance or size.
Harriet Williams, head of sales at Penrhos Spirits, commented: “We’ve always followed the Oddbox mission with great adoration for their food waste-fighting focus. With an authentic synergy between our spirits and Oddbox’s vision, we couldn’t think of a better partner to be working with this summer to create a tasty, limited edition gin for both our customers.”
The gin is bottled in Penrhos’ 100% recycled aluminium bottles that are fully recyclable, reusable, refillable and a ‘category first’.
Each bottle contains 200 grams of rescued cucumbers and apples.
Only 500 bottles of the limited edition gin have been produced as part of the partnership.
Deepak, Oddbox co-founder, said: “We love what Penrhos Spirits are doing with fruit that’s at risk of going to waste, and we’re also big fans of their new, reusable aluminium bottles, so this felt like a natural partnership. Two food waste-fighting companies, one delicious gin. Cheers all round.”
To celebrate the launch, Oddbox and Penrhos Spirits have curated a signature cocktail, called the Wonky-Tini.
To make the Wonky-Tini, add 50ml Oddbox x Penrhos Cucumber and Apple Gin, 50ml cloudy apple juice, 25ml lemon juice, and 15ml sugar syrup to a shaker with ice, and shake until cold to the touch. Strain into a Martini glass and garnish with a sprig of mint.
Oddbox x Penrhos Spirits Cucumber & Apple Gin will be available from penrhosspirits.co.uk from 9 August for RRP £38 (US$48).
Each 700ml bottle clocks in at 40% ABV.