Brown-Forman-owned Jack Daniel’s has unveiled its first American single malt whiskey, exclusively in global travel retail.
The expression was revealed during the Tax Free World Association (TFWA) show in Cannes, France, this week.
The new Jack Daniel’s American Single Malt is made with 100% malted barley and matured in new charred American oak barrels for five years and finished in oloroso Sherry casks for two years and eight months.
The expression is made with brewer’s barley from northern states in the US.
According to Cam Dawson, Jack Daniel’s UK brand ambassador, the 45% ABV whiskey offers a “tingling fiery sensation” on the nose with notes of “vanilla and red fruit” with the oloroso Sherry coming through, alongside a nuttiness.
Dawson said the whiskey is a “nod to the way Scotch whisky does things”.
The travel retail-exclusive bottling will be released globally, with an RRP of US$100. The expression will debut in June 2023.
The new product comes several months after the US government’s Alcohol and Tobacco Tax and Trade Bureau (TTB) published its proposed standards for American single malt.
Earlier this year, Brown-Forman appointed David Rodiek as its new vice-president, managing director, global travel retail.
Last October, the company revealed its global travel retail sustainability strategy, including an aim to make packaging for its brands fully recyclable or reusable by 2030.