Cognac brand Hennessy has opened its first dedicated store in Paris Charles de Gaulle Airport.
The space is part of an ongoing collaboration between Moët Hennessy, owner of Hennessy Cognac, Aéroports de Paris (Group ADP), Ladardère Travel Retail, and Extime Duty Free.
Laurent Boillot, president and CEO of Maison Hennessy, noted: “Having explored the world for more than 250 years, we are committed to further enriching the travel experience by showcasing French savoir-faire in an environment dedicated entirely to the Hennessy art of Cognac-making that features some of the most celebrated blends ever produced.”
The shop is located in Terminal 1, inside multi-brand shop Les Caves Particulières.
The boutique offers a range of Hennessy bottlings, including Hennessy XO, VS, and VSOP. Rare expressions are also on sale, such as Hennessy Paradis, Richard Hennessy, and Edition Particulière.
Furthermore, Hennessy Paradis and its leather accessories can be personalised with initials, characters or symbols.
Each month, the shop will host mixology activations, allowing travellers to discover new cocktails based on Hennessy XO.
Laurent Boidevezi, president of Moët Hennessy Asia Pacific, travel retail and private sales, said: “The Hennessy shop-in-shop at Paris-Charles de Gaulle T1 takes the customer experience to an unprecedented level, not only for the quality of its Cognacs, but because it materialises the house’s role as a worldwide ambassador for the French art de vivre.”
The Hennessy shop-in-shop is open daily from 6am to 10.30pm (CET).
Hennessy featured as one of The Spirits Business’ Cognac brands to watch in 2023. Here is an overview of the category and its outlook for the coming year.
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Author: Melita Kiely