Expo West 2022: HOP WTR CEO Bass Breaks Down ‘Up to No Good’ Campaign

In this video, filmed last week at Natural Products Expo West 2022, HOP WTR co-founder and CEO Jordan Bass breaks down the brand’s new “Up to No Good” marketing campaign highlighting the brand’s “No Alcohol” credentials and sheds more light on the recent equity investment by MMA fighter Dustin Poirier into the company.
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