Global drinks giant Diageo has reached agreement to acquire Chase Distillery, the owner of Chase GB Gin and Chase Original Potato Vodka.
Founded in 2008 by entrepreneur William Chase, the Chase Distillery portfolio includes seven gins, four vodkas and an elderflower liqueur. This British single-estate distillery is based in Herefordshire, U.K. In addition to Chase GB Gin, Chase produces a number of flavored gins including Pink Grapefruit & Pomelo, Seville Marmalade and Rhubarb & Bramley Apple Gin.
The portfolio also includes Williams Elegant 48 Gin, made using 48 varieties of apple from 200-year-old orchards.
Chase Distillery has a sustainability focus. The spirits portfolio is distilled from scratch using British-grown potatoes, apples and all-natural botanicals on the Chase Farm in Herefordshire, the company says. Steam energy used to run the distillery originates onsite from a biomass boiler powered by prunings from the apple orchard, with potato waste used as fertilizer to feed the farm’s cattle.
“We are thrilled to be bringing such a quintessentially British portfolio of high quality, crafted brands into our family,” says Dayalan Nayager, managing director, Diageo Great Britain. “We are excited about the growth opportunity within the premium-plus segment, and are very much looking forward to working with the Chase team to build on the portfolio’s considerable potential.”
The acquisition is expected to close in early 2021, subject to regulatory clearances.
“It’s inspiring to have Diageo invest in Chase Distillery’s future,” says William Chase, founder and chairman. “They believe in the potential of our field-to-bottle spirits, and will build on our mission to develop our sustainable distillery in Herefordshire.”
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Author: Kyle Swartz