Constellation Brands Seeks to Carve Out New RTD Sub-Category with Launch of Woodbridge Wine Sodas

Under its Woodbridge Winery Holding, Constellation Brands is dipping yet another toe into the RTD cocktail set, this time with wine sodas. The “first-of-its-kind wine experience,” as Woodbridge’s communications team calls it, will launch nationwide this month on Drizly, InstaCart and at retailers where Woodbridge products are sold. The drink, made with soda and Woodbridge white wine, contains 7% ABV in each 8.5 oz. can and will be available in three flavors: Lemon Lime, Orange and Grapefruit.
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