Cigar City Brewing has announced the release of its new Jai Alai IPA Mixed 12-Pack, a variety pack of four different iterations of its flagship beer.
The new pack offers three 12-oz. cans each of Jai Alai IPA, Jai Low IPA, White Oak Jai Alai IPA, and the new Pineapple Tangerine Jai Alai IPA.
The new variety pack is currently available in the Spruce Street Taproom, and will see gradual distribution across Cigar City Brewing’s national footprint beginning in January 2022.
With the new release, CCB looks to continue the success of its flagship Jai Alai IPA, a singular hop-forward ale. It serves as the anchor to the Jai Alai IPA Mixed 12-Pack, drawing in consumers with its familiar green and orange packaging, the company says.
White Oak Jai Alai IPA uses the addition of oak spirals to impart coconut and vanilla qualities to match the base beer’s fruit notes. Pineapple Tangerine Jai Alai IPA, available exclusively within this pack, utilizes fruit additions that emphasize the tropical notes of Jai Alai IPA, proffering truly remarkable fruit flavors.
Rounding out the pack is Jai Low IPA, offering a lower-alcohol, lower-calorie interpretation of CCB’s flagship beer that utilizes the same hop varieties as Jai Alai IPA.
We’re thrilled to offer hop heads a new way to enjoy their favorite IPA,” says Julia Stewart, marketing manager for Cigar City Brewing. “The Jai Alai IPA Mixed 12-Pack delivers new and familiar recipes inside the same package, all the while bolstering the profile of our flagship beer. The new pack develops Jai Alai as a brand that can meet the needs of every Jai Alai drinker.”
Select markets around the US will receive initial deliveries of the Jai Alai IPA Mixed 12-Pack in January 2022, with footprint-wide distribution arriving soon after. The post Cigar City Jai Alai Mixed Pack first appeared on Beverage Dynamics.
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Author: Kyle Swartz