BIC EZ Reach Lighter

BIC has introduced the new BIC EZ Reach lighter, designed for lighting hard-to-reach places while helping keep fingers away from the flame.

The EZ Reach lighter features a 1.45-inch extended wand to protect fingers. The body is the size of a pocket lighter, so it fits in users’ hands, bags and pockets, making it ideal for lighting candles, grilling and everything in between, the company says — meeting consumer demand for a lighter that lights at any angle.

“Consumers give this lighter rave reviews for all lighting occasions, including hard- to-reach places like candle jars and grills,” says Mary Fox, GM of BIC North America. “We are excited to launch this into the market, and believe it will quickly become a must-have item in every home!”

The new EZ Reach lighters come in four different designs: classic BIC colors, home décor, Bohemian — which is sold exclusively at Walmart — and a line of officially licensed Bob Marley lighters. The lighters are available at Walmart locations nationwide, and will be available at Sam’s Club and additional retail locations through the fall.

These lighters have an MSRP of $2.99 for the 1-pack Classic, $3.49 for the 1-pack Home Décor and $4 for the Bob Marley lighters. The post BIC EZ Reach Lighter first appeared on Beverage Dynamics.
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Author: Kyle Swartz