Celsius CEO John Fieldly will bring the story of Celsius’ long climb to the top to the BevNET Live Winter audience this December 5 and 6 in Santa Monica, Calif. Fieldly will go through the company’s search for effective brand positioning and retail efficiency, and the ways that he’s been able to make the product work for a growing set of consumers, retailers, and investors – all of whom are seeing their investment in the brand pay off.
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