Benriach Reveals New Core Scotch Range, Revamped Packaging

Benriach Distillery, of Speyside, has unveiled four new Scotch whiskies, plus a new look inspired by the producer’s heritage.

Four unpeated and peated expressions of the core range arrive on U.S. shelves in October: The Original Ten, The Original Twelve, The Smoky Ten and The Smoky Twelve.  

The distillery looked at its history for inspiration in developing the new core range, the company says, which was crafted by Master Blender Rachel Barrie and her team. Inspired by the 1994 bottling of the Original Ten with its fruit-laden profile and rounded taste, the company adds, the new range re-imagines the 1898 origins of Benriach. It also features a new recipe for Benriach’s sherried 12 year-old whisky, including port and bourbon casks married together.

The updated packaging is reminiscent of the first Benriach single malt released over two decades ago, according to the company, with the portfolio color palette taking inspiration from Speyside’s natural environment in which the distillery sits. 

“The new range perfectly marries tradition and innovation that is central to Benriach’s story,” says Barrie. “In the new Original Ten, a savory, rounded malt character might be discerned, whilst The Twelve balances richly sherried malt with added layers of fruit complexity, reaching a pinnacle at 12 years old. The new Smoky Ten and Smoky Twelve explore the sweet smokiness of Benriach, enriched through innovative combinations of rum, virgin oak and Marsala cask mingled with more traditional bourbon and sherry.” 

The suggested retail price for these four whiskies ranges from $53.99 to $64.99 per 750-ml. bottle.

A premium selection of Twenty One, Twenty Five and Thirty Year Old Single Malts will debut in the U.S. in 2021.The post Benriach Reveals New Core Scotch Range, Revamped Packaging first appeared on Beverage Dynamics.
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Author: Kyle Swartz