Keeping up with the Kardashians star Kylie Jenner is following in her sister Kendall Jenner’s footsteps with Sprinter, a pre-mixed vodka and soda.
Jenner teamed up with Chandra Richter, a beverage-development professional with more than 20 years’ experience in the alcoholic drinks industry, to create the ready-to-drink (RTD) brand.
Sprinter is canned at 4.5% ABV, and comes in four flavours: Black Cherry, Peach, Grapefruit, and Lime. Each expression is made from real fruit juice, vodka and sparkling water.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails – we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” said Kylie Jenner.
“Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”
Sprinter will be available in an eight-can variety pack in the US from 21 March, priced at US$19.99.
Richter added: “It’s been such a pleasure developing Sprinter with Kylie. We held numerous tastings over the past year to ensure each of our four flavours are as natural and true-to-fruit as possible. Sprinter is a mouth-watering vodka soda in a can that makes every moment an occasion.”
Model and Keeping up with the Kardashians star Kendall Jenner launched her own Tequila brand, 818, in February 2021.