Demystifying the Tequila Label: Your Ultimate Guide to Blanco, Reposado, and Añejo

reading a tequila label

Hello, Tequila aficionados and novices alike! If you’ve ever found yourself standing in the spirits aisle, squinting at tequila labels, trying to figure out what on earth ‘100% Agave’ or ‘Reposado’ means, this one’s for you. Grab a seat, pour yourself a little sipper, and let’s dive into the art of reading a tequila label and the distinct styles—Blanco, Reposado, and Añejo.

Ah, tequila! It’s the spirit that has warmed many a heart and is the star in margaritas. But where does this liquid gold hail from, officially?

Tequila is a regional specific name for a distilled beverage made from the blue agave plant, primarily in the surrounding area of Tequila, a town in the state of Jalisco, Mexico. Legally speaking, according to Mexican law, tequila can only be produced in the state of Jalisco and limited municipalities in the states of Guanajuato, Michoacán, Nayarit, and Tamaulipas. It’s important to read the tequila label to ensure your tequila comes from one of these places.

So why is the region so specific? Well, that’s largely because of the unique environmental conditions that these areas provide for the growth of the blue agave plant. The soil in Jalisco and its surrounding regions is rich in certain minerals and the climate is just perfect for the blue agave to flourish. The specific geography of these areas creates a unique terroir that gives tequila its distinct taste and character.

Just like how Champagne can only be called Champagne if it comes from the Champagne region in France, tequila has to adhere to strict regulations both in terms of the area it’s produced in and the method by which it’s made.

If you come across a bottle that’s made from the agave plant but isn’t produced in these designated areas, it can’t be labeled as tequila. It’s often referred to as an “agave spirit” or “mezcal” instead. Yes, all tequilas are mezcals, but not all mezcals are tequilas. Kinda like how all bourbons are whiskey, but not all whiskeys are bourbon.

The tequila train runs through specific stops, mainly in Jalisco and some surrounding areas. It’s not just about slapping a label on any distilled agave juice. The region plays an essential role in giving tequila its unique character and status. Cheers to that!

Why Should You Know How to Read a Tequila Label?

Why bother, you ask? Well, the label is your window into what’s in the bottle. Knowing how to read it can be the difference between selecting a top-notch tequila and getting stuck with a subpar sip. So, let’s crack the code!

Look For “100% Agave”

agave: what"s on a tequila label?

This is your first checkpoint. If the label says “100% Agave,” it means you’re getting the real deal. Anything less, and you’re stepping into “mixto” territory, where up to 49% of the alcohol comes from other sugars. In simple terms, always opt for 100% Agave.

NOM Number

The NOM (Norma Oficial Mexicana) is a four-digit number that indicates which distillery the tequila comes from. If you find a tequila you love, remembering the NOM can help you discover other tequilas made in the same distillery, as they often share similar traits.

The Age Statement

This brings us to the types of tequila—Blanco, Reposado, and Añejo—which are primarily distinguished by aging duration.

Blanco Tequila: The Purest Form

Blanco, also known as Silver or Plata, is unaged tequila in its purest form. It’s bottled right after distillation or aged for less than two months. It’s your go-to for cocktails like Margaritas and Palomas.


  • Color: Crystal clear
  • Flavor Profile: Agave-forward, with crisp, citrusy, and herbal notes

Best For:

  • Cocktails
  • Those who love the robust flavor of agave

Reposado Tequila: The Middle Ground

Reposado, which means “rested,” is aged between 2 months and 1 year in oak barrels. This aging imparts a golden hue and a smoother, more complex flavor.


  • Color: Light gold
  • Flavor Profile: Mellowed agave, with hints of caramel, vanilla, and wood

Best For:

  • Sipping neat or on the rocks
  • Cocktails where you want complexity without overpowering the drink

Añejo Tequila: The Connoisseur’s Choice

Añejo, or “aged,” is left to rest for 1 to 3 years in oak barrels. This results in a darker, richer tequila that’s meant for sipping, not shooting.


  • Color: Dark amber
  • Flavor Profile: Complex with notes of dried fruits, spices, and even chocolate

Best For:

  • Sipping slowly to appreciate its complexity
  • Pairing with a nice meal

Quick Comparison:

ColorClearLight goldDark amber
FlavorAgave, citrusCaramel, vanillaDried fruits, spices
Best ForCocktailsSipping, cocktailsSipping
Tequila Comparison Guide


Next time you’re out shopping for tequila, don’t just grab the flashiest bottle; read the label and know what you’re buying. Whether you prefer the crispness of a Blanco, the balanced complexity of a Reposado, or the refined richness of an Añejo, understanding what’s behind each label ensures that you’re in for a delicious experience.

Cheers to becoming a more informed tequila drinker!

Liked this article? For more expert insights into the world of spirits, subscribe to our newsletter!

Disclaimer: Please drink responsibly. The information provided in this article is intended solely for informational purposes.

Write a comment