Drinkworks has announced a partnership with Pernod Ricard USA and The Absolut Company to develop co-branded cocktails for use in the Drinkworks Home Bar system.
Through the new licensing agreement, the first two co-branded cocktail offerings — Absolut Pineapple Martini and Kahlúa Espresso Martini — will launch in late 2021.
A Malibu cocktail is in development for release in 2022.
The Drinkworks Home Bar by Keurig is an appliance designed to use Drinkworks Pods to prepare cocktails, ciders and more at the touch of a button
“As we see an increased emphasis on elevated at-home experiences that bring quality and convenience together, we’re excited to offer Drinkworks Home Bar owners exclusive new cocktails featuring brands like Absolut Vodka and Kahlúa,” says Nathaniel Davis, CEO, Drinkworks. “Pernod Ricard has one of the most unique and comprehensive brand portfolios on the market, and we look forward to the opportunity to bring additional Pernod Ricard brands into Drinkworks’ open system.”
The agreement between Drinkworks and Pernod Ricard USA aims to tackle the growing opportunity for at-home cocktail collaboration and innovation in the U.S. and North American markets.
The co-branded cocktails will be produced by the Drinkworks beverage innovation team in collaboration with Pernod Ricard USA and The Absolut Company. These new mixed drinks join Drinkworks’ portfolio of more than 30 varieties of bar-quality cocktails.
The new pods will roll out on drinkworks.com and at retailers across the country.
“We’re thrilled for the chance to collaborate with Drinkworks and offer consumers a convenient new way to enjoy cocktails at home with their favorite Pernod Ricard brands,” says Kate Pomeroy, head of innovation, Pernod Ricard USA. “The trend of elevated at-home consumption is expected to have a lasting impact on consumption habits. The partnership between Drinkworks and Pernod Ricard USA, specifically with Absolut, Malibu and Kahlúa, is consistent with our drive to become a truly consumer-centric organization.”
The Drinkworks Home Bar by Keurig is available nationwide through drinkworks.com and retailers across the country. For a list of participating retailers in each state, visit drinkworks.com.The post Pernod Ricard Partners with At-home Mixology Company Drinkworks first appeared on Beverage Dynamics.
Read Full Story at source (may require registration)
Author: Kyle Swartz
