With Topo Chico Hard Seltzer in Portfolio, Molson Coors Ready for Hard Seltzer ‘Fight,’ CMO Says

Molson Coors Beverage Company believes that it finally has a portfolio of brands to win in the hard seltzer segment, after announcing a multiyear partnership Tuesday that allows the company to use the Topo Chico trademark to produce, market and distribute a much-anticipated hard seltzer brand in the U.S.
Read Full Story at source (may require registration)
Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts