Whey Out: Dairy-Based Brands Seek Plant-Powered Expansion

As consumers continue to embrace plant-based diets, the protein drink category is no exception to the growing trend towards vegan products. But as plant-based protein startups like OWYN and Koia grow, established companies that have long played in the animal-based sector are now looking to get in. This year, a number of protein drink makers — from PepsiCo-owned CytoSport to enhanced water maker Protein2o — are introducing new plant-based lines in a move to set the pace in an emerging market.
Read Full Story at source (may require registration)
Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts
RELATED
April 17, 2025|BY Spirits EditorMarketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With Marimekko

Just in time for its 80th anniversary, Minute Maid

April 17, 2025|BY Spirits EditorDaily Briefing (Insiders Only): MAHA Pegs Soda Against SNAP

What’s good for MAHA may not be so nice for Big CS

April 17, 2025|BY Spirits EditorReviews: Halfday Does Half & Half; Starbucks Returns to Energy; La Colombe S’mores

We try La Colombe’s indulgent draft latte, p