After announcing its partnership with Aston Villa last week, Nemiroff Vodka has also agreed a multi-year deal with football club West Ham United.
Ukrainian brand Nemiroff is the official vodka partner of West Ham United, solidifying its commitment to the Premier League.
The collaboration aims to support Nemiroff’s plan to engage with international markets.
Yuriy Sorochynskiy, CEO of Nemiroff, said: “Partnering with West Ham United is a thrilling next step for Nemiroff as we continue to showcase the bold character of Ukrainian craftsmanship on the world stage.
“The loyalty and passion of West Ham’s fan base mirror our own values, and we look forward to creating unforgettable moments that unite the energy of London Stadium with the essence of Nemiroff.”
Football fans will see Nemiroff marketing across West Ham’s London Stadium. The marketing materials will encompass digital platforms, match day advertising, and exclusive events to entice fans.
Nathan Thompson, chief commercial officer of West Ham United, commented: “We are delighted to welcome Nemiroff to the West Ham family. Their dedication to quality, innovation and heritage aligns seamlessly with our club’s ethos.
“Together, we aim to create memorable experiences that celebrate the spirit of football and connect Nemiroff with our loyal fans worldwide.”
Last week, Nemiroff also entered a partnership with Aston Villa FC.
In other recent sporting partnerships, Chivas Regal teamed up with the Scuderia Ferrari HP Formula One team.
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Author: Melita Kiely
