Wemyss revamps core whisky collection

Edinburgh-based Wemyss Malts has rolled out a new ‘bold and colourful’ design for its flagship whisky range.

Wemyss Malts has given its three blended malt whiskies – The Hive, Spice King and Peat Chimney – a new design to match each product’s ‘vibrant taste and vivid personality’.

The whiskies aim to appeal to three different flavour profiles – sweet, spicy or smoky. The new design features a blend of colours that reflect the flavour within the bottle.

William Wemyss, founder and director of Wemyss Malts, said: “Not all whisky tastes the same and not all whisky drinkers are the same. Scotland offers a wide spectrum of malt whisky with a vast diversity of flavours, and this wealth of variety is celebrated across our newly relaunched core range.

“We don’t overly focus on the distilleries, regions or complex terminology but prefer instead to concentrate on what’s important; the natural flavours found in each of our malt whiskies.

“The Wemyss Malts Core Range has been carefully crafted and blended from single malts from across Scotland to represent one of the key flavour profiles, giving each a distinct personality. And just like our consumers, our drinks are crafted to suit each personality type whether that is invitingly sweet, complexly spicy or gently smoky.”

Wemyss is also encouraging consumers to consume whisky in more ‘adventurous’ ways. The expressions can be served neat, over ice, in a Highball or in a whisky-based cocktail.

The new designs are available to buy from retailers globally for RRP £39.95 (US$53) per 700ml bottle. Each expression is bottled at 46% ABV and non-chill-filtered.

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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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