Independently-owned Virginia Distillery Company has selected Charter Brands as its export partner to expand global distribution.
Virginia Distillery Co, located in the heart of Virginia’s Blue Ridge Mountains, was founded in 2011 and is the ‘largest independently owned’ American single malt whisky distillery in the US.
Its annual production volume is 80,000 4.5-litre cases.
Charter Brands has been tasked with introducing the brand to new markets in Europe, Africa, Latin America, and Asia-Pacific.
Gareth Moore, CEO of Virginia Distillery Company, commented: “We are excited to partner with Charter Brands to introduce our luxury offering, Courage & Conviction, and our premium range, Virginia Distillery Co, to international single malt whisky enthusiasts.
“With the recent TTB recognition of American single malt whisky as an official category, this collaboration is timely and significant. Building on our existing export efforts across Canada, South Korea, and Taiwan and leveraging Charter Brands’ international market expertise, we believe now is the perfect time to invest in global expansion.
“We are confident this partnership will elevate our brands’ presence and contribute to the growing worldwide appreciation of and interest in American single malt whisky.”
The brand joins Charter Brands’ growing portfolio of whiskies worldwide, including Swedish Agitator whisky and Israeli Milk & Honey.
Matt Ashton-Melia, managing director of Charter Brands, said: “We are delighted to welcome Virginia Distillery Co into the Charter Brands portfolio as we continue to build a world-class new-world whisky portfolio. American single malt whiskey as a category has tremendous potential, and the recent TTB ruling will only lend weight to our efforts in scaling this fantastic brand globally.
“We would like to thank the team at Virginia Distillery Company for the way in which negotiations have been handled, with a special mention to Andrew Meissner, chief commercial officer. Charter Brands will work tirelessly in the following years to ensure that we do the brand justice and that it commands a position central to the category internationally.
Virginia Distillery Company’s range will be available for collection from Amsterdam Warehouse Company for Charter Brands’ distribution partners.
Last year, Virginia Distillery Co launched The Brewer’s Coalition, a whiskey series aged in beer casks.
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Author: Miona Madsen