Tullibardine unveils sustainable packaging refresh

Highland distiller Tullibardine has redesigned its core range of single malt whiskies to meet growing demand for sustainable packaging.

Tullibardine’s Signature range will now be sold in lighter cardboard packaging, which has been made using responsibly sourced materials from local forests. The new packaging weighs 100g less than the previous box, reducing the impact on the environment.

As well as utilising renewable resources to make the new packaging, the Perthshire distiller has also updated the design for the packs, incorporating coloured headbands on the finishes, which are said to “help draw out the artisanal nature of the brand”.

Michael Elliott, Tullibardine general manager, said: “Markets and consumers are changing rapidly so we are evolving our brand to adapt to these trends.

“We want to emphasise the craft and character associated with the Tullibardine brand which is why we’ve used high-quality materials and eye-catching colours in the redesign.”

The brand refresh will be rolled out across the Tullibardine Sovereign, 225, 228 and 500 Scotch whiskies.

Earlier this year, Highland distillery Tullibardine added a 15-year-old single malt Scotch whisky to its Fine Aged Collection.

Read Full Story at source (may require registration)

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts