Travis Scott, AB In-Bev Collaborate on New Hard Seltzer Brand

Recording artist, songwriter, producer and fashion mogul Travis Scott has launched a new hard seltzer brand, CACTI, a venture with Anheuser-Busch.

CACTI hits shelves in spring 2021.

Scott will tap into Anheuser-Busch’s capabilities and distribution network to bring CACTI to life, the company says. Scott, his Cactus Jack creative collection and Anheuser-Busch’s innovation team worked side by side to create the flavors, packaging, ingredients, branding, marketing plan and more.

“CACTI is something I’m really proud of and have put a ton of work into,” Scott says. “The team and I really went in, not only on getting the flavor right, but on thousands of creative protos on everything from the actual beverage, to the can concept, to the packaging and how it is presented to the world. We always try to convey a feeling in our products.”

“I’m a big fan of tequila so I came at it from that angle, too,” he adds. “I’m really excited to put this out in 2021 and see other people be able to enjoy it.”

CACTI Agave Spiked Seltzer is 7% ABV and will be available in three initial flavors: Lime, Pineapple and Strawberry. Brewed in Los Angeles and made with 100% blue agave from Mexico, the product comes in 12-oz. cans sold in a 9-count variety pack, as well as 16-oz. and 25-oz. singles (Lime and Pineapple).

“We are all about delivering what consumers want, and as a culture-shaping artist, Scott is incredibly connected to his fans and what’s new and next in culture,” says Fabricio Zonzini, president of Beyond Beer at Anheuser-Busch. “As we continue in our mission to lead industry innovation and optimize our portfolio for the future, I’m excited that we can play a role in bringing to life Scott’s vision to deliver something new to the hard seltzer space.”The post Travis Scott, AB In-Bev Collaborate on New Hard Seltzer Brand first appeared on Beverage Dynamics.
Read Full Story at source (may require registration)
Author: Kyle Swartz

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts