What Google Search Tells Us About Cocktail Search Trends
At Felene, we believe understanding consumer intent is critical to growth. As we expand nationwide, we’ve invested in research to uncover the cocktail search trends that signal what drinkers really want. These insights, drawn from Google search data, allow us to help our network of distributors, bars, restaurants, and liquor stores better align with what’s happening behind the bar—and in the browser.
This report explores the most searched cocktails of 2025 to date. We’ve identified national leaders, noted regional preferences, and visualized consumer interest in a format that’s easy to interpret and immediately useful for business strategy.
How We Identified the Top Cocktail Search Trends
We analyzed Google Trends search data from January to June 2025 for over 50 popular cocktails. Results were normalized to allow for comparison and ranked by relative interest. We also included social relevance and seasonal factors to capture drinks gaining momentum.
Our process included:
- Collecting Google search frequency by cocktail name
- Normalizing data to a 0–100 scale
- Ranking the top 20 cocktails nationwide
- Visualizing the results in a horizontal bar chart for easy reference
This approach offers a clear, real-time look at the cocktails consumers are actively searching for—and likely ordering next.
RELATED: COCKTAIL SURVEY TRENDS
🍸 Most-Searched Cocktails by State — Google Trends, 2025
| State | Top-Searched Cocktail |
|---|---|
| Alabama | Margarita |
| Alaska | Old Fashioned |
| Arizona | Margarita |
| Arkansas | Margarita |
| California | Margarita |
| Colorado | Margarita |
| Connecticut | Martini |
| Delaware | Martini |
| Florida | Margarita |
| Georgia | Margarita |
| Hawaii | Mai Tai |
| Idaho | Old Fashioned |
| Illinois | Old Fashioned |
| Indiana | Old Fashioned |
| Iowa | Old Fashioned |
| Kansas | Margarita |
| Kentucky | Old Fashioned |
| Louisiana | Daiquiri |
| Maine | Martini |
| Maryland | Martini |
| Massachusetts | Martini |
| Michigan | Old Fashioned |
| Minnesota | Old Fashioned |
| Mississippi | Margarita |
| Missouri | Margarita |
| Montana | Old Fashioned |
| Nebraska | Old Fashioned |
| Nevada | Margarita |
| New Hampshire | Martini |
| New Jersey | Martini |
| New Mexico | Margarita |
| New York | Martini |
| North Carolina | Margarita |
| North Dakota | Old Fashioned |
| Ohio | Old Fashioned |
| Oklahoma | Margarita |
| Oregon | Margarita |
| Pennsylvania | Martini |
| Rhode Island | Martini |
| South Carolina | Margarita |
| South Dakota | Old Fashioned |
| Tennessee | Old Fashioned |
| Texas | Margarita |
| Utah | Margarita |
| Vermont | Martini |
| Virginia | Margarita |
| Washington | Margarita |
| West Virginia | Old Fashioned |
| Wisconsin | Old Fashioned |
| Wyoming | Old Fashioned |
📝 Notes:
- Margarita dominates in 26 states, confirming its role as America’s most searched and requested cocktail.
- Old Fashioned leads in 20 states, especially in the Midwest and Mountain regions.
- Martini trends highest in the Northeast and Mid-Atlantic regions.
- Unique regional favorites include the Mai Tai in Hawaii and Daiquiri in Louisiana.
Visualization: Cocktail Search Rankings
This bar chart makes it easy to see which cocktails are dominating attention. Margarita remains the undisputed leader, followed closely by the Old Fashioned and the fast-rising Espresso Martini.
Top 20 Cocktail Search Trends of 2025
| Rank | Cocktail | Notes |
|---|---|---|
| 1 | Margarita | Versatile, citrusy, and still America’s top cocktail |
| 2 | Old Fashioned | Classic and whiskey-forward, especially strong in the Midwest |
| 3 | Espresso Martini | Viral, caffeinated, and social media–ready |
| 4 | Mojito | Fresh and tropical, resurging with mango and pineapple riffs |
| 5 | Negroni | Bitter, balanced, and a favorite in urban craft bars |
| 6 | Martini | Returning with both dirty and modern variations |
| 7 | Moscow Mule | Refreshing highball with ginger spice appeal |
| 8 | Whiskey Sour | Balanced and menu-friendly across the U.S. |
| 9 | Manhattan | Classic rye-based drink with steady demand |
| 10 | Gin & Tonic | A minimalist’s choice that remains widely loved |
| 11 | Cosmopolitan | Driven by nostalgia and Gen X rediscovery |
| 12 | Bloody Mary | Brunch staple with savory and spicy variants |
| 13 | Piña Colada | Iconic summer cocktail with broad appeal |
| 14 | Paper Plane | Bourbon + Aperol = summer bar hit |
| 15 | Paloma | Tequila and grapefruit-based, quietly rising |
| 16 | French Martini | Fruity vodka-forward drink resonating with Gen Z |
| 17 | French 75 | Champagne elegance meeting citrus clarity |
| 18 | Naked & Famous | Mezcal-Aperol modern classic building buzz |
| 19 | Jungle Bird | Bitter-meets-tiki; increasingly popular in modern menus |
| 20 | Spicy Margarita | A fiery twist that’s exploding on social media |
🍸 Most-Searched Cocktails by State — Google Trends, 2025
| State | Top-Searched Cocktail |
|---|---|
| Alabama | Margarita |
| Alaska | Old Fashioned |
| Arizona | Margarita |
| Arkansas | Margarita |
| California | Margarita |
| Colorado | Margarita |
| Connecticut | Martini |
| Delaware | Martini |
| Florida | Margarita |
| Georgia | Margarita |
| Hawaii | Mai Tai |
| Idaho | Old Fashioned |
| Illinois | Old Fashioned |
| Indiana | Old Fashioned |
| Iowa | Old Fashioned |
| Kansas | Margarita |
| Kentucky | Old Fashioned |
| Louisiana | Daiquiri |
| Maine | Martini |
| Maryland | Martini |
| Massachusetts | Martini |
| Michigan | Old Fashioned |
| Minnesota | Old Fashioned |
| Mississippi | Margarita |
| Missouri | Margarita |
| Montana | Old Fashioned |
| Nebraska | Old Fashioned |
| Nevada | Margarita |
| New Hampshire | Martini |
| New Jersey | Martini |
| New Mexico | Margarita |
| New York | Martini |
| North Carolina | Margarita |
| North Dakota | Old Fashioned |
| Ohio | Old Fashioned |
| Oklahoma | Margarita |
| Oregon | Margarita |
| Pennsylvania | Martini |
| Rhode Island | Martini |
| South Carolina | Margarita |
| South Dakota | Old Fashioned |
| Tennessee | Old Fashioned |
| Texas | Margarita |
| Utah | Margarita |
| Vermont | Martini |
| Virginia | Margarita |
| Washington | Margarita |
| West Virginia | Old Fashioned |
| Wisconsin | Old Fashioned |
| Wyoming | Old Fashioned |
📝 Notes:
- Margarita dominates in 26 states, confirming its role as America’s most searched and requested cocktail.
- Old Fashioned leads in 20 states, especially in the Midwest and Mountain regions.
- Martini trends highest in the Northeast and Mid-Atlantic regions.
- Unique regional favorites include the Mai Tai in Hawaii and Daiquiri in Louisiana.
🧭 What This Means for Bars, Retailers, and Distributors
For Bars & Restaurants
- Build menus around high-search interest cocktails
- Lean into seasonal or trending drinks like Spicy Margaritas and Palomas in summer
- Feature Instagrammable options like Espresso Martinis and French 75s
Liquor Stores
- Create in-store promotions aligned with trending drinks
- Add shelf talkers like “Perfect for a Paper Plane” or “Espresso Martini Essential”
- Host cocktail demo events tied to top searches
For Distributors
- Use this data to guide ordering and allocations
- Alert accounts when certain cocktails are trending upward
- Align brand recommendations with what consumers are actively searching
Final Thoughts: The Value of Cocktail Search Trends
Google search behavior now serves as a reliable signal of future drink demand. By watching how people search, Felene can predict how, where, and what they’ll drink next. That insight helps us support our partners more effectively—from better product timing to smarter marketing strategies.
Cocktail culture moves fast. Staying aligned with cocktail search trends ensures that menus stay relevant, shelves stay moving, and consumers stay satisfied.
