Top 10 spirits marketing moves in July 2020

From food and whisky pairings with Scotch brands Ardbeg and Glen Moray to a 24-hour celebration of rum, we round up some of the best spirits initiatives from July.

A number of spirits brands got creative online last month including Slingsby gin, which created a virtual version of its gin experience online, and Welsh whisky brand Penderyn, which launched a series of digital whisky tastings.

Meanwhile, American rapper Pitbull became the latest star to join a Tequila brand after partnering with Espanita Tequila, and Banks Rum pledged its support to bartenders with its Blend with Character Instagram campaign.

In a bid to encourage consumers to pair whisky with food, Ardbeg collaborated with DJ BBQ to teach drinkers how to make barbecue dishes and smoky whisky cocktails at home through an online series, and Glen Moray and chef Ben Tish created a selection of tapas dishes and cocktails inspired by each Glen Moray whisky.

Click through to the following pages to learn more about the top 10 marketing moves that caught our eye in July. 

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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