Estimated Reading Time: 10 minutes The Top 10 Best-Selling Bourbons in the U.S. And a Few Other Observations [Updated July 2025] The Top 10 Best-Selling Bourbons in the U.S. are not a rating or a recommendation of quality, they are just factored on sales activity from industry sources. As someone who makes vodka for a living, I have to confess my love of good bourbon. So, take heart, many of my favorites are not on the list of Top 10 Best-Selling Bourbons in the U.S., but surprisingly a few did appear on our list. Making vodka is not considered among the elite disciplines of distilling (whatever “elite” means), and I am fine with that. I’ve seen my share of so-called “Master Distillers” at bourbon distilleries and some walk around like peacocks for producing a procured product and charging a small fortune. Nothing wrong with taking a victory-lap when it’s deserved (and nothing wrong with procured products handled properly), but we have entered an era of participation-trophy cockiness that simply says we are in an over-serviced marketplace. The barriers to entry have dropped fast and the market was chasing anything that started with a “B.” That’s a sure-fire way to devalue … Continue reading The Top 10 Best-Selling Bourbons in the U.S. and the Rise and Fall of the Bourbon Boom [Updated July 2025]