Taste Radio: Why Trip’s Billion-Dollar Journey Begins And Ends With Obsession

Olivia Ferdi, the co-founder of calming beverage platform Trip, discusses how the brand’s philosophy of “product obsession” gave it a fast start and keeps it building towards a more promising future. She also explains why “the customer is sacrosanct” and how the company is applying lessons learned from success in e-commerce to its brick and mortar business.
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