Bill Moses, the co-founder of KeVita and the founder and CEO of fast-growing beverage alcohol brand Flying Embers, spoke about why “online success dictates the rationalization of taking a product to market,” how the company effectively allocates resources across its product lines and why having “the least polarizing liquid” is key to its innovation strategy. He also explained why personal relationships with wholesalers are critical and the importance of finding balance amid an intense drive to win.
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