Taste Radio: No Joke, This Comedian’s ‘Basic’ Brand Gives Modern Consumers What They Want

Being “basic” has long been a theme of Trey Kennedy’s popular standup routine and sketch comedy. He recently introduced the perfect pairing for his humor, Basic Cellars. In this episode, Trey talks about how the upstart wine brand presents itself as both an accessible and premium option and how he attempts to authentically incorporate the brand into his social media content.
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