Taste Radio: Jeff Church’s Tale Of Two Brands. Why Suja Soared And Rowdy Energy Crashed.

Serial entrepreneur Jeff Church talks about how he navigated Suja’s early development and rapid growth and what he believes was the most impactful decision in determining the brand’s success. He also discussed the failure of Rowdy Energy, which launched in 2020 and shut down less than four years later.
Read Full Story at source (may require registration)
Author:

RELATED
October 8, 2024|BY Spirits EditorBetting On Breast Milk: Is Lactoferrin CPG’s Newest Functional Ingredient Obsession?

Bioactive protein lactoferrin used in supplements

October 8, 2024|BY Spirits EditorLiquid Death: New CRO Michael Fine To Lead Retail Expansion, Marisa Bertha Promoted

As its distributor stakeholders take a greater sha

October 8, 2024|BY Spirits EditorHow Illicit Elixirs’ Approached Prime Day Promos

With the rise of online shopping, and omnipresence