Taste Radio Insider Ep. 112: The ‘Bitchin’ Way To Build An Iconic Brand? Don’t Blend In.

Starr and L.A. Edwards, the co-founders of vegan dip brand Bitchin’ Sauce, spoke about how consumers respond to the brand’s quirky name and why they’ll never change the primary elements of its packaging, how they landed a deal with Costco early into the brand’s development and why they believe that owning a production facility has given them an advantage when working with retailers.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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