Taste Radio Insider Ep. 103: What Makes A ‘Hot’ Brand? It’s Personal.

Taste Radio Insider Ep. 103: What Makes A ‘Hot’ Brand? It’s Personal.Timothy KellyOctober 24, 2020October 24, 2020

Jing Gao, founder & CEO of Sichuan-inspired sauce and seasoning brand Fly By Jing, discussed the origins of her passion for Chinese food culture and why she set out to create a brand that could elevate consumers’ expectations for the cuisine’s flavors. She also spoke about how she managed a surge in demand in 2020 and how she addressed racist comments posted on the brand’s Instagram page.
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Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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Taste Radio Insider Ep. 103: What Makes A ‘Hot’ Brand? It’s Personal.

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