Taste Radio: How She Got Walmart To Say ‘Yes’ In The Pitch Meeting

How did Harken Sweets, an upstart brand of better-for-you candy bars, land placement in the checkout aisles of thousands of Walmart stores just months after its debut? Founder & CEO Katie Lefkowitz explains how she secured and prepared for her pitch meeting with Walmart and why the category buyer said “yes” almost immediately.
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