Taste Radio: He’s Leading A ‘Green’ Revolution… And Slurping His Way To Victory

Mac Villarreal, the founder & CEO of I Eat My Greens, a pioneering plant-based soup company, takes us through his fascinating entrepreneurial journey, the impact of his brand’s innovative packaging, how he overcame initial retailer pushback, creating products that align with modern food trends and his patient, yet ambitious growth strategy.
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