Taste Radio: He Convinced A CPG Giant To Invest… Pre-Launch. Here’s How.

Marcus Sakey, the co-founder of Ritual Zero Proof, spoke about why Diageo invested in his non-alcoholic spirit brand pre-launch, how it became an anchor in an increasingly crowded category, the evolution of its marketing strategy and how he assesses challenges from new and existing brands.
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Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 5-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

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