Taste Radio: ‘Free’ Advice: Empower Consumers With Optionality

Milan Martin, the founder and CEO of The Free Spirits Company, which markets hand-crafted, non-alcoholic spirits and RTD cocktails, explains his belief that “there’s no such thing as a non-alcoholic cocktail menu anymore,” why flavor improvement is a process, how to convince someone who didn’t like a product the first time to give it a second try and why he’s bullish on the brand’s RTD cocktails.
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