Taste Radio: For Elizabeth Banks, Entrepreneurship Is Like Acting: Unconventional Is The Only Way

Hollywood multi-hyphenate Elizabeth Banks and entrepreneur Marian Leitner, the co-owners of fast-growing canned wine brand Archer Roose, speak about the origins of their relationship; incorporating a sense of adventure, breaking rules and relatable humor into Archer Roose’ marketing strategy; and why entering Target meant being about “to swing at a pitch they could hit.”
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