Taste Radio Ep. 239: Uncovering A Billion-Dollar Opportunity ‘Hidden In Plain Sight’

Bill Shufelt, the co-founder and CEO of non-alcoholic beer maker Athletic Brewing Co., spoke about the critical importance of market research, how he dealt with consistent rejection from beer industry professionals and why he believes that “drama is so unproductive.” He also discussed how he planned for and is managing explosive growth and how he evaluates strategic partnerships.
Read Full Story at source (may require registration)
Author:

Timothy Kelly

Tim is the Founder & Master Distiller at Felene. He developed his passion for the spirits and hospitality business while growing-up and working in his family's restaurant and liquor store business. Tim’s passion for the epicurean lifestyle has found it’s latest manifestation in the Felene Distillery. Tim is a 10-time Gold Medal Award winning Distiller. He has won a Platinum medal at the Prestigious Los Angeles Spirits Awards and his signature vodka was named Best-in-Category by the American Distilling Institute. Mr. Kelly is also a prolific author and writer and his blog is filled with ideas, discoveries, observations and recommendations to help his readers enjoy life’s simple epicurean pleasures.

All author posts
RELATED
April 18, 2025|BY Spirits EditorCalifornia Distillery Takes On New York Over Shipping Restrictions

A Los Angeles craft spirits producer is taking on

April 18, 2025|BY Spirits EditorHere’s A First Look At BodyArmor’s Visual Makeover

BodyArmor unveiled its updated label design, new f

April 17, 2025|BY Spirits EditorMarketing: Minute Maid Steps into the WWE Ring; Blue Bottle Teams With Marimekko

Just in time for its 80th anniversary, Minute Maid